About
I’m Madison Hope, the Founder of Ardor Studio + Ardor Templates. I’ve spent the last decade working in a variety of roles in a handful of industries. In the past, I’ve worked as a marketing team member, senior designer, creative director, and brand manager. Without a doubt, those experiences have shaped the way we approach each project and client for the better.
If there’s one thing you should know about us, it’s that while aesthetics are important to us — and likely to you, they aren’t everything. We always keep the focus on the design impact and make sure that our aesthetic choices communicate the key objectives of your brand, or campaign effectively.
TO JUMP INTO THE WORK SIDE OF THINGS, HERE IS WHAT IT COMES DOWN TO FOR ME:
To some, design is about making things pretty, but for me and the team at Ardor, it’s about problem-solving. That’s what we love most, and truthfully, it’s what has kept us captivated and inspired by this field.
We understand the importance a unique personality brings to a business. Nothing is cookie-cutter, and everything is custom — it’s truly made just for you and your business.
We’re here to save you time, energy, and brain space so you can get off the hampster wheel and focus on doing what you were made to do.
Everyone likes to talk about niche, but we like to talk about fit. We work with businesses in all industries because at the end of the day, successful solutions are really about clear storytelling, and that’s what we do best.
We’re looking forward to connecting with you about your business, your brand, and your goals. You can always email us at hello@designwithardor.com, or fill out the contact form here.
Our Approach
If business isn’t personal, then what is it? Purposeful and effective marketing can only happen when you truly know your audience. We know that creating a personal connection with your target audience is where success lives.
Design is not frivolous; it’s essential to success. You offer an excellent solution for your customers, so let’s create an experience they want to invest in.
One
“FASHION FADES, BUT STYLE IS ETERNAL.”
An integral part of our process is making sure your brand voice is nailed down and clear. Not sure what brand voice means exactly? It encompasses everything from tone of voice, to the description of your ideal customer, to the styles of imagery used in your collateral and advertising, and of course, the ways in which you reach and connect with your audience.
When you get really good at telling your brand story, and connecting with “your people”, there is only success in-store for your business. If you don’t have that developed, don’t stress — we can help you get there.
Quote by Yves Saint Laurent.
Two
WE’RE BIG-PICTURE THINKERS.
We’re not single-task oriented; we’re big-picture thinkers. We ask lots of questions and are always interested to know as much about your business as possible. Why was your brand born? What are your future goals? We want to know it all. To create a well-rounded marketing strategy, it’s important for us to act as part of your team.
Three
PRETTY IS GREAT, BUT EFFECTIVE IS BEST.
There is a lot of great design inspiration out there, but it’s important that what is created for your business is tailored just to you, your goals, and structured to get you to where you want to go. Pretty is great, but effective is best. When we brand businesses, our goal is that you don’t need to hire us again in the next few years because your look feels dated.
We create classic tailored pieces for businesses that have something unique to say.